The “3rd International Conference on Best Practices in World Heritage: Integral Actions” will take place in less than one year (2-5 of May 2018) and we would like to repeat the success of previous events which were dedicated to People and Communities (2015) and Archaeology (2012). We encourage you to come with us, because it is a good opportunity to highlight the role of our Cultural and Natural Heritage in an interdisciplinary context, to share experiences with other organizations as NGOs or International Centres, even with Civil Society. After closing the voting period to decide the topics to be brought during the conference, you have decided we should focus on:

Basic and applied science, humanities, social sciences, technologies, etc. When we started with the Conferences, we were mostly concerned about the lack of a scientific-technical background emerging from many of the nomination files, and the absence of impact the scientific knowledge seemed to have on the design of the site management strategies. Normally, academia members are gathered to theorize about what it means to be World Heritage, or to try the latest advances in restoration or technologies, passing through historical periods, artistic narratives, etc. But, how do “hard / pure” sciences fit among political and managerial personnel? How can an impact article also influence heritage readings? How can we make people understand that knowledge never stops and that investment in recovery or revitalization of World Heritage assets has to go far beyond renewing signposting and writing brochures? We challenge you to discuss the management research environment. Let’s look for points in common.

Education, training, by age groups and interests, formal and informal education, through games, pedagogy, interpretation, dissemination with educating objectives, local voices, voices specialized, etc. For a long time, interpretation has made clear that a single speech was absurd, even a one-way diffusion also, and of course, that education is only one part in developing heritage interest, but a fundamental part. We are interested in “teachers”, people to learn from who face real precise subjects and not self-made teachers, teachers who have created specific methodologies to demonstrate World Heritage properties, their dimensions and aspects. We want people to learn from with a degree, or without a degree, moms and dads, neighbors, sociocultural animators… All these people have a place here, so that they show us the necessary good educational practices.

NGOs, civil society, citizens, visitors, companies… And what about alternative voices? We want to listen to them!!! They have always been part of our conferences and this is more than positive, they are the icing of the cake of Best Practices, they help reopen debates, they break molds, etc. At the Conference, there is always room for controversy. They are the people who suffer from bureaucracies, who do not speak the UNESCO language and yet, they speak the language of the site listed as World Heritage, they are the people we always talk about but who are never present. Civil society, now more than ever, must be with us. We are waiting for you, come to Menorca.

Marketing and advertising, dissemination, creativity, innovation of uses or treatments, social networks, etc. We like social networks, but also meetings and debates, as well as group photos, and even sometimes advertising too. More and more candidacies have marketing campaigns, create their products and other advertising elements but, how can we get our message across, spread beyond the iconic picture? When can we be satisfied with the image of a site? What is the best slogan to protect World Heritage? What can we do so that the image business has also an effect on the recovery of cultural assets, beyond diffusion? These are some of the many questions we can ask ourselves regarding communication and marketing. We need to learn more, but also to change our positions regarding all this.

− THE FUTURE OF THE PAST: NEW OUTSTANDING UNIVERSAL VALUES? Where is World Heritage leading? List of intangible heritage, list of endangered properties, destruction of World Heritage properties, reuse, etc. There are more than 1000 properties; we assume it is an unstoppable trend, but what are we going to do in 10 years? Will the list stop? How is it possible to enhance World Heritage in countries where there are many listed assets? Is it possible to combine them with other lists? Can outstanding universal values change? Help us find answers.

And so, we want to use this missive to send out a Call for Papers.

The procedure for submitting abstract proposals is as follows:
The Abstract should include:
1. Title
2. Five keywords
3. Extension: Min. 500 words, máx. 1000 words.
You can already send us your proposal to participate, the abstract template is here to be downloaded. 4. Maximum two images or figures (optional)
5. Maximum three references to information sources (from a research article to a news item, etc.) (Optional)

More info: